INTERVIEW W/ CONNECTDID

Creative Story : Sancho Smalls

For photographer and creative director Sancho Smalls, storytelling is at the heart of every image. His Gullah Geechee heritage deeply shapes his perspective, grounding his work in a tradition of resilience, community, and craftsmanship. “The Gullah Geechee Corridor values artisans and craftsmanship, which empowered me to embrace my identity as an artist,” Sancho explains. This cultural foundation drives his mission to honor his subjects and celebrate their strength through his lens.

Sancho’s approach to fashion photography is all about the interplay of elements that create a seamless visual narrative. “Models, makeup, set design, lighting, and editing all merge to create a refined fantasy,” he shares. This fusion allows him to craft images that transport viewers into a world of imagination and elegance, where every detail works together to tell a story.

What makes Sancho’s work stand out is its ability to evoke both fantasy and empowerment. “My best work begins with a mustard seed of authenticity, nurtured with trust, creativity, experimentation, and instinct,” he says. His goal is to leave a lasting impression, creating imagery that transcends the moment and strives for iconography.

For aspiring photographers, Sancho’s advice is simple but profound: “Be consistent, stay curious, and never stop experimenting. Your unique perspective is your superpower, embrace it, refine it, and trust the journey.” His work reminds us that photography, like painting, requires intention and a deep connection to both the subject and the story being told.

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